World Wide

Zojirushi will be selling Onigiri using rice cooked in the Enbudaki Rice Cooker inside the Osaka Restaurant Management Association Pavillion at the EXPO 2025, Osaka, Kansai, Japan.

The theme of the Expo 2025 is "Designing Future Society for Our Lives." We chose to exhibit at the Expo 2025 because we wanted to present to the future our thoughts and attitude as a company involved in "food" and "water," the roots of life.

Zojirushi's mission is to deliver delicious rice, and our long-term goal is to increase the number of rice lovers around the world. We plan to use the Expo 2025 as an opportunity to promote the deliciousness of rice both domestically and internationally through onigiri.

The name of the store is "ONIGIRI WOW!" We hope to work with those involved in food both in Japan and overseas to spread the message of the wonderful and generous nature of onigiri, which is delicious no matter who makes it or what is put into it, and the joy that comes from biting into an onigiri and making you exclaim, "WOW!"

In addition to the four classic onigiri that will be available during the 6 months of the expo, four uniquely Japanese onigiri and internationally inspired flavored onigiri will be available with new selections each month at "ONIGIRI WOW!".

Additionally, the store plans to introduce an IoT rice cooking management system that will centrally manage the operation status of multiple rice cookers and cook rice at the appropriate time, aiming for more efficient rice cooking and reduced food waste.

Special Website (Japanese only):
https://www.zojirushi.co.jp/gohan/onigiriwow/

Co-Design Challenge Program - ZOJIRUSHI
https://www.expo2025.or.jp/en/cdc-report/report-20240312-01/
https://www.expo2025.or.jp/en/cdc-report/report-20240312-02/