World Wide

We announced the public release of a new article detailing our  exciting "Expo ONIGIRI" project, dubbed "ONIGIRI WOW!", set to be a highlight at the EXPO 2025 Osaka, Kansai, Japan. This initiative aims to share the rich culture of Japanese rice by featuring onigiri made with rice cooked in Zojirushi's top-of-the-line "Embudaki" rice cooker.

The "ONIGIRI WOW!" project emphasizes a unique approach of "co-creation," collaborating with individuals and communities both within Japan and internationally to discover and incorporate diverse ingredients for truly unique onigiri. Zojirushi's vision is to showcase the incredible versatility of rice when paired with various global flavors.

The article highlights key collaborations, including partnerships with local communities such as Awaji Island to develop onigiri using regional specialties, and engagement with students to create "onigiri of the world." The company is also actively seeking advice from consulates and government agencies to ensure the authenticity of international onigiri flavors. This project builds upon Zojirushi’s existing culinary experiences, such as the ZOJIRUSHI ‘GOHAN’ RESTAURANT and ZOJIRUSHI GINPAKU BENTO and ONIGIRI offerings.

Through this project, Zojirushi is committed to spreading the joy and versatility of Japanese rice culture to a global audience, inviting everyone to experience the "WOW!" factor of onigiri.

To learn more about the "ONIGIRI WOW!" project and Zojirushi's efforts to globalize Japanese rice culture, please read the full article here:

https://www.zojirushi.co.jp/corp/stories/en/019/#secret-story