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Beyond Appliances: Zojirushi Brings Premium Rice Experience to the Table

 

While Zojirushi Corporation is globally renowned for its high-quality household appliances, especially its rice cookers, the company also operates unique dining concepts in Japan that focus on showcasing the ultimate flavor of rice.

Leveraging its expertise in cooking technology, Zojirushi has established three dining brands centered around the concept: "Delicious rice is here.(おいしいごはんが、ここにある)"

Core Technology: The "Enbu-daki(炎舞炊き)" Difference

At the heart of all Zojirushi dining locations is the rice itself.

All meals and products use rice cooked in Zojirushi’s premium "Enbu-daki" rice cooker（Pressure IH rice cooker）.

This technology replicates the intense, even heating of a traditional Japanese cauldron (kamado), ensuring every grain is cooked to perfection.

Zojirushi Shokudo (Full-Service Restaurant - Zojirushi Gohan Restaurant)

The Zojirushi Shokudo is the company's full-service restaurant brand (Zojirushi Gohan Restaurant), offering customers a direct experience of the delicious results achieved by Zojirushi's appliance technology.

Zojirushi Shokudo Locations

• Osaka Main Store (Osaka Honten): Located on the 6th floor of Namba SkyO in Namba, Osaka.
• Link : Zojirushi Shokudo - Osaka

• Tokyo Store (Tokyo Ten): Located on the 5th floor of KITTE Marunouchi, near Tokyo Station.
• Link : Zojirushi Shokudo - Tokyo

Zojirushi Ginpaku Bento (Take-Out Lunch Boxes)

The Zojirushi Ginpaku Bento brand focuses on take-out lunch boxes where rice is the main ingredient.

This concept highlights the fact that the high-quality rice cooked in Zojirushi's appliances maintains its delicious taste even when served cold.

Zojirushi Ginpaku Bento Locations

• JR Shin-Osaka Station: A specialty bento shop is located on the 3rd floor of JR Shin-Osaka Station
• Link : Ginpaku Bento - Osaka

Zojirushi Ginpaku Onigiri (Onigiri Specialty Shop)

The Zojirushi Ginpaku Onigiri specialty shop elevates the humble Japanese onigiri.

• Texture Focus: The shop specializes in rice balls that perfectly balance two key textures: mochiri (chewiness) and fukkura (fluffiness).
• Artisan Technique: The rice is cooked specifically for onigiri using the "Enbu-daki" method. Each ball is formed lightly to ensure it "melts" or falls apart delicately (hogureru) in the mouth, offering a superior experience compared to standard rice balls.

Zojirushi Ginpaku Onigiri Locations

• Hanshin Umeda Main Store.
• Link : Onigiri - Osaka(Umeda)

• Kyobashi Store: Located on the B2F of Com's Garden in Kyobashi, Osaka.
• Link : Onigiri - Osaka(Kyobashi)

For more details, please visit the official website here (Japanese only): https://www.zojirushisyokudo.com/

 

When you visit Japan, be sure to taste the Zojirushi difference!