World WideSustainability is at the heart of our philosophy:
Creating a Better Quality of Life.
Since our founding, Zojirushi has upheld the values of quality, trust, and integrity, contributing to society through products designed to support everyday life. We strive to enrich daily living while conducting our business responsibly, with consideration for the environment and our connection to society. Our focus on quality, environmental responsibility, and product safety forms the foundation of our work. By continuing to create reliable products that people can use with confidence, we aim to support daily life and contribute to a more sustainable future.
These values are brought together under our global sustainability approach, “Better Together with ZOJIRUSHI,” which reflects our commitment to moving forward together with people, communities, and society.
Our Commitment
Value Through Our Products
Zojirushi creates products with a strong commitment to quality, supporting everyday life and enhancing the way people live. Through innovative technologies and a focus on safety and reliability, we strive to create products that are gentle on both people and the environment.
Caring for People and Society
We respect human rights and value diversity, fostering a safe and inclusive work environment. Through our products and activities, we maintain strong connections with society, with a focus on Food and Health, the Environment, and Education.
Ethical and Responsible Business Practices
We are committed to conducting our business with the highest standards of ethics and integrity. Beyond mere compliance with laws and social norms, we ensure transparency and sound governance to build and maintain long-term trust with all our stakeholders.
Special Feature: Earth Month 2026
Better Together with ZOJIRUSHI:
Earth Month 2026
April marks Earth Month, a global movement to protect our environment. Guided by our sustainability approach, “Better Together with ZOJIRUSHI,” our regions worldwide are taking collective action through initiatives tailored to local needs.
By highlighting mindful habits—like using reusable bottles—we aim to show how small daily actions can create a positive impact on the future.
Global Initiative Highlights
* Images are for illustrative purposes only
Every small action counts.
From promoting reusable bottles to community-led conservation, we remain committed to moving forward together with people and society for a better tomorrow.
Global Actions & Local Impact
Guided by a shared global sustainability approach, each Zojirushi region advances initiatives that address local needs and challenges.
Below are highlights of key initiatives in each region.
For more details, please visit the respective regional websites.
Regional Highlights
TABLE FOR TWO USA Onigiri Action
Supporting school meal programs for children in need through the annual “Onigiri Action” campaign.
National Forest Foundation the Sapling Program
Partnering with the National Forest Foundation to plant one tree for each eligible product purchased through our online store.
Beach Cleaning
Participating in annual coastal clean-up activities to help preserve and protect local beaches and marine environments.
Spark of Love Toy Drive
Donating toys to local underserved children during the holiday season to bring joy to the community.
Eden Social Welfare Foundation Support
Providing sales-based donations to support professional training and care for people with disabilities.
Taiwan Green Mark Certification & Award
Awarded "Excellent Green Store" status for our commitment to official Green Mark certification and eco-friendly product design.
Free Water Refill Initiative (奉茶行動)
Promoting reusable bottle habits by offering free water stations at customer service centers as part of Taiwan's refill movement.
Community Support & Donations
Donating to local orphanages and serving nutritious meals prepared using Zojirushi products.
Beach Cleaning
Participating in beach clean-up initiatives to help preserve coastal environments.
Reusable Bottle Awareness
Promoting sustainable daily habits through social media engagement and educational outreach.
Pink Revolution
Supporting breast cancer awareness and patient services through long-standing participation in the "Pink Revolution" campaign.
View more details on Lin & Partners Distributors Limited (Hong Kong)'s initiatives initiatives
Our Roots: Sustainability in Japan
Zojirushi’s approach to sustainability is rooted in values developed in Japan and a commitment to supporting everyday life.
Food & Health
By respecting Japanese food culture, we promote the joy of eating and support healthier, happier lives.
Environment
We continue to advance actions that reduce environmental impact and contribute to a more sustainable society.
Education
Through educational support and opportunities for younger generations, we contribute to the long-term development of society.
For more information on our initiatives in Japan, please visit our Japanese CSR website.
Policies & Transparency
Our sustainability policies, related data, and CSR guidelines are available for review. For the fundamental principles that guide our social responsibility, please refer to the “ZOJIRUSHI CSR Manual” (English Version).
More detailed information and the latest sustainability data can be found on our Japanese website.