World Wide2026-04-01
Event
We are pleased to announce our global initiatives in observance of Earth Month 2026.
Guided by our global sustainability approach, “Better Together with ZOJIRUSHI,” our regional offices in the U.S., Taiwan, Southeast Asia, and China are taking collective action through various initiatives scheduled around this global environmental movement. By highlighting mindful habits—such as the use of reusable bottles—we aim to demonstrate how small daily actions can create a positive impact on the future.
Main Global Initiatives for Earth Month 2026
- Zojirushi America
In partnership with the National Forest Foundation (NFF), Zojirushi America is conducting a tree-planting campaign. For every vacuum-insulated mug or bottle purchased through our official online store, one tree will be planted to support forest restoration.
- Zojirushi Taiwan & Zojirushi SE Asia
To protect marine ecosystems and reduce plastic waste, regional teams are organizing beach clean-up activities. Zojirushi Taiwan also continues its "Free Water Refill Initiative," providing water stations at customer service centers to encourage reusable bottle habits.
- Zojirushi Shanghai
Zojirushi Shanghai is engaging users on social media (Weibo and RED) through hashtag contests and giveaways to inspire eco-friendly daily habits among the younger generation.
About the Sustainability Approach: "Better Together with ZOJIRUSHI"
This theme reflects our commitment to moving forward together with people, communities, and society. Beyond Earth Month, Zojirushi remains dedicated to its founding values of quality and integrity, striving to enrich daily living while conducting business responsibly with consideration for the environment.
For more details, please visit our Sustainability page: