ZOJIRUSHI wins "2026 Good Design Award" for seven products!

2026-10-22

News

We are pleased to announce that we have won seven Good Design Awards 2026, organized by the Japan Institute of Design Promotion.

The award-winning products are

  Stainless Cool Bottle SD-KA/KAH60.75.100.120

  Stainless Mug SU-FA20.30

  Stainless Soup Jar SW-NA20

  Electric Kettle CK-JA08.10

  Electric Rice Cooker NV-KA10.18

  Electric Oven Toaster EQ-BJ22

  Electric Air Circulator RC-AA30

About Good Design Award

Established in 1957, GOOD DESIGN AWARD is Japan’s leading design commendation system.Its scope of eligibility extends to products, architecture, applications and software, projects and initiatives that utilize design, and more.The system has brought many people into contact with “good design” and helped them to appreciate its value. (http://www.g-mark.org/)

Award-Winning Products (Partial List)

1. Stainless Cool Bottle SD-KA/KAH60.75.100.120

2026_2_prod_1_SD-KA60,75,100,120.jpg

https://www.zojirushi.global/products/mug/sd-kah/

【Evaluation Comments】(Translated from Japanese via Gemini auto-translation)
The moment you take the lid in hand, you are pleasantly surprised by its satisfying operational feel. The opening and closing mechanism—which opens with a slight twist and closes with a simple push—achieves an exceptionally stress-free user experience. Rather than relying on the excessive styling and ornamentation typical of conventional sports bottles, it is this outstanding usability and quick access to hydration that is sure to capture the essential needs of active users. Furthermore, the understated design boasts a high level of refinement, allowing it to blend naturally into daily life as an everyday tool.

2. Stainless Mug SU-FA20.30

2026_7_prod_SU-FA20,30.jpg

https://www.zojirushi.co.jp/syohin/bottle_tumbler/bottle/su-fa/

【Evaluation Comments】(Translated from Japanese via Gemini auto-translation)
At first glance in photos, the product may appear unexceptional, but when seeing it in person, its compact size and gentle presence possess an innate charm that instinctively makes you want to pick it up. Once in hand, there is a convincing realization that it can be carried and taken anywhere. We were told that the diameter was reduced by a mere 3mm from the previous model, yet this subtle difference has significantly updated the product's appeal. At the same time, the opening diameter necessary for easy cleaning and adding ice has been maintained. We highly evaluated the way this design deepens the product's appeal without sacrificing any usability.

3. Stainless Soup Jar SW-NA20

2026_6_prod_SW-NA20.jpg

https://www.zojirushi.co.jp/syohin/bento/soup_jar/sw-na/

【Evaluation Comments】(Translated from Japanese via Gemini auto-translation)
This is a soup jar specifically designed for instant soups, featuring a 200ml capacity that perfectly matches the required amount of hot water. Driven by the normalization of eating at home and advancements in freeze-drying technology, the instant soup market has seen a growing trend in recent years. The paper cups provided alongside office water dispensers often lack the capacity required for instant soups. Many users will undoubtedly be saved by this jar, which smartly accommodates the desire for 'one extra dish.' Furthermore, its easy maintenance is highly commendable, consisting of only two parts—the main body and the lid—while being completely dishwasher safe.

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